Assignment 3 - Reversed Market Analysis

Subject: Roger, 25 years old, young aspiring designer

• Having joined a major design firm for only a year after he graduated with a second class degree, Roger has been appointed chief designer for the latest project assigned to him.
  


• Roger is a perfectionist and he strives for very high standards. As a responsible team leader, he ensures that his teammates produces high quality work. He is a good listener and communicates well with people.
  


• Roger spends a lot of time socialising with people. After work hours, he knows how to reward himself by having some fun by drinking with friends and engaging in recreational activities like billard and karaoke.
  


• Roger is creative and he likes his designs to be simple but aesthetically appealing. This too applies to his taste in fashion and the products that he would buy. He does not like products that are packed full of functions since he might not even use most of them. Roger likes to differentiate himself from others and this is often reflected in his outfit and the products he owned which are well designed and unique.
  

Four pleasure analysis

Physio - Relaxation, Intoxication

Socio - Good personal relationship, Communicates well

Pyscho - Perfectionist, High Achiever

Ideo - Responsible, Sense of being unique and different, Creative

Product Specifications

1. Simple, easy to use, main communication functions are more important

Since Roger does not require the phone to be packed full of additional functions, a phone that is user friendly and simple would suit him. He communicates alot so the phone should have features that would enhance his communcations.

2. Aesthetically appealing, sleek and minimalist in design

This would appeal to Roger's fashion taste - simple, appealing and different

3. Music playing capability

Since Roger enjoys Karaoke and music generally, a phone with music playback capabailities woud be appreciated.

4. Creative touches

Roger is a creative designer. A phone that has some creative touches to it would be greatly appeal to him.

Reccomended phone: Nokia 8800 Sirrocco Edition

Assignment 2 - Emotion and Design

Behavioral Design Example - LG CRT TV


A normal CRT TV.. hmm what can I say? Practical but boring..

• Behavioral: Easy to use, sturdy build quality, standard picture quality

• Visceral: Simple normal box like design. Not very appealing and definitely boring

• Reflective: Perhaps a show off in some rural village but definitely not in the city

Visceral Design Example - Bordeux Samsung LCD TV


Samsung's award winning LCD panel. Design inspired by a wine glass.

• Behavioral: Sophisticated, not as user friendly. Excellent picture quality

• Visceral: Curvy design make it very appealing. Sleek black shine gives it a posh look

• Reflective: Doesn't have much show off value since LCD Tv is quite common now and the prices are going down

Reflective Design Example - “Yalos Diamond” LCD TV


The world's most expensive TV (as of current). Studded with 160 real diamonds worth 20 carats. It cost a whopping 130, 000 USD.

• Behavioral: Sophisticated LCD panel, emphasis is on the looks rather then on the usability and practical application

• Visceral: Appealing slim looks, glittering diamonds result in a high class appearance

• Reflective: Diamond studded TV. That's going to be high up on the show off ranking list. Definitely has a WOW factor

Assignment 1 - Bad Design: The Bin

I'm sure everyone uses the public rubbish bins but I bet no one cares about their designs. Almost all the rubbish bins out there look like this:


which certainly isn't a good design in my opinion.

Bad Point #1 - The opening


First, let's look at the opening where we throw our rubbish in. The opening is on the side of the bin which is not a good location since I often notice that people miss when they try to throw their rubbish in a hurry (not to mention that most of them can't be bothered to pick up the rubbish that they drop). A rubbish bin with an opening at the top would have been a better design choice.

Bad Point #2 - The ash tray



Next up is the ash tray that we find on top of the rubbish bin. It's usefulness is a big question mark - why is it neccessary to maintain a separate container for cigerette butts and ashes instead of just throwing them into the main bin. Moreover, I find the ash tray too shallow. Since some of these bins are placed out in the open, a gust wind can easily scatter these cigerette ashes into the surrounding.

Bad point #3 - The looks

I wonder why all rubbish bins need to look so plain and uniform in design. If the makers of these bins can put in extra effort to design funkier and more aesthetically appealing bins, these rubbish bins can served as decorations for the surrounding.