Assignment 3 - Reversed Market Analysis

Subject: Roger, 25 years old, young aspiring designer

• Having joined a major design firm for only a year after he graduated with a second class degree, Roger has been appointed chief designer for the latest project assigned to him.
  


• Roger is a perfectionist and he strives for very high standards. As a responsible team leader, he ensures that his teammates produces high quality work. He is a good listener and communicates well with people.
  


• Roger spends a lot of time socialising with people. After work hours, he knows how to reward himself by having some fun by drinking with friends and engaging in recreational activities like billard and karaoke.
  


• Roger is creative and he likes his designs to be simple but aesthetically appealing. This too applies to his taste in fashion and the products that he would buy. He does not like products that are packed full of functions since he might not even use most of them. Roger likes to differentiate himself from others and this is often reflected in his outfit and the products he owned which are well designed and unique.
  

Four pleasure analysis

Physio - Relaxation, Intoxication

Socio - Good personal relationship, Communicates well

Pyscho - Perfectionist, High Achiever

Ideo - Responsible, Sense of being unique and different, Creative

Product Specifications

1. Simple, easy to use, main communication functions are more important

Since Roger does not require the phone to be packed full of additional functions, a phone that is user friendly and simple would suit him. He communicates alot so the phone should have features that would enhance his communcations.

2. Aesthetically appealing, sleek and minimalist in design

This would appeal to Roger's fashion taste - simple, appealing and different

3. Music playing capability

Since Roger enjoys Karaoke and music generally, a phone with music playback capabailities woud be appreciated.

4. Creative touches

Roger is a creative designer. A phone that has some creative touches to it would be greatly appeal to him.

Reccomended phone: Nokia 8800 Sirrocco Edition