Assignment 2 - Emotion and Design

Behavioral Design Example - LG CRT TV


A normal CRT TV.. hmm what can I say? Practical but boring..

• Behavioral: Easy to use, sturdy build quality, standard picture quality

• Visceral: Simple normal box like design. Not very appealing and definitely boring

• Reflective: Perhaps a show off in some rural village but definitely not in the city

Visceral Design Example - Bordeux Samsung LCD TV


Samsung's award winning LCD panel. Design inspired by a wine glass.

• Behavioral: Sophisticated, not as user friendly. Excellent picture quality

• Visceral: Curvy design make it very appealing. Sleek black shine gives it a posh look

• Reflective: Doesn't have much show off value since LCD Tv is quite common now and the prices are going down

Reflective Design Example - “Yalos Diamond” LCD TV


The world's most expensive TV (as of current). Studded with 160 real diamonds worth 20 carats. It cost a whopping 130, 000 USD.

• Behavioral: Sophisticated LCD panel, emphasis is on the looks rather then on the usability and practical application

• Visceral: Appealing slim looks, glittering diamonds result in a high class appearance

• Reflective: Diamond studded TV. That's going to be high up on the show off ranking list. Definitely has a WOW factor